Positive Impact
At WhySoNegative, we believe a photograph can do more than sit on your wall—it can spark real change. With people being forced from their homes every day, we wanted to do more than write a cheque we might’ve never written. So instead, we create something beautiful to sell, then send the funds straight to where they’re needed most.
Donating Now
10% of every sale goes to Doctors Without Borders—because nobody should have to choose between shelter and healthcare. Every month, we pool that 10% and ship it off to the people on the front lines of crisis. Then, once a quarter, we’ll flip the switch and shine a light—and some dollars—on a new charity tackling urgent needs around the globe.
Art with a Purpose
No grandstanding, just turning photographic negatives into real, life-changing positives.